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Natural Extracts Industries Ltd (NEI), a start-up social enterprise, is pioneering the sustainable flavour production industry in Tanzania, starting with vanilla and other flavour extracts. The company works in all areas from cultivation, to post-harvest processing, to value-add manufacturing and to international sales and marketing. The supply chain currently integrates over 900 farmers from Kilimanjaro, Morogoro and Kagera regions, and through this sourcing model NEI aims to deliver a longer term socioeconomic impact of $250 in incremental annual income per smallholder household, on average. Currently, products include natural flavours, such as: (i) liquid extracts from vanilla, orange and cacao; and (ii) solid flavours like gourmet-grade bourbon vanilla pods. The company is embarking on two initiatives. First, a product development effort to expand its range of food flavours and nutrients products, particularly from tropical crops found in Tanzania. Second, a sales campaign now that it has been certified by the Tanzania Food and Drug Authority (TFDA) and launched its first products.