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The Times Square Alliance (formerly the Times Square Business Improvement District), founded in 1992, works to improve and promote Times Square so that it retains the energy, edge and distinctiveness that have made it an icon for entertainment, culture and urban life for almost a century. In addition to providing core services with 50 Public Safety Officers and 50 Sanitation associates, the BID promotes local businesses, co-coordinates numerous major events in Times Square like New Year's Eve and Broadway on Broadway, manages an Information Center and advocates on behalf of its constituents with respect to a host of public policy, planning and quality-of-life issues.
The District covers most of the territory from 40th Street to 53rd Street between 6th and 8th Avenues, as well as Restaurant Row (46th Street between 8th and 9th Avenue). It includes all 39 Broadway theaters; the headquarters of major media companies such as the New York Times, Viacom, Conde Nast, Reuters, Bertelsmann and Universal Music Group; broadcast studios for MTV, ABC, and NASDAQ/MSNBC; one-quarter of all hotel rooms in Manhattan; the corporate headquarters of Morgan Stanley, Lehman Brothers, Ernst & Young, Ogilvy & Mather, US Trust and Edelman Public Relations, among others; and is the home to law firms such as Proskauer Rose LLP, Skadden Arps Slate Meagher & Flom and Cravath Swaine & Moore, and Wilkie Farr & Gallagher.