Ressource publié par Causecast
Créé le : 8 févr. 2013
There's one in every crowd and at least one at every workplace; the cynic. She might be highly motivated and intensely career minded, but your garden variety cynic tends to be skeptical of workplace volunteer programs. And yet with a bit of attention, cynics can be transformed by your employee volunteer program.
Don't try winning her over with the typical spiel about the benefits of corporate volunteering. This is too direct and does little but reinforce her resistance to the whole idea. You're going to have to lure the cynic in with a softer sell. Like adding sugar to medicine, there's some sleight of hand involved.
So what's the secret to curing incurable volunteer cynics?